These days, your website is more than just an online brochure—it’s the heartbeat of your business. If it’s slow, unoptimised, or invisible in search engines, you’re losing customers to competitors before they even step through your doors.
This is exactly what was happening to five popular hospitality brands—Finn Poke, Two Yolks, Daily Greens, Pop’s Milkbar, and Poke Food Truck. Despite having professionally designed websites, they were struggling to rank, load, and convert visitors into paying customers.
The issue? Their previous digital agency built the websites without the necessary expertise in website performance, SEO, and technical optimisation. What looked great on the surface was crippled by oversized images, sluggish page speeds, and a complete lack of SEO—leaving these businesses stuck in search engine limbo.
At Titan Blue Australia, we knew these brands needed a complete digital transformation. A fast, well-optimised website isn’t just a luxury—it’s a necessity. Here’s why website performance and SEO matter more than ever:
✅ Users Expect Instant Load Times – 53% of users will abandon a website if it takes longer than 3 seconds to load. Slow sites mean lost revenue.
✅ Google Rewards Speed – Google prioritises fast-loading, mobile-friendly sites in search rankings. If your website is slow, it won’t rank well—no matter how beautiful it looks.
✅ Better User Experience = Higher Conversions – A fast, easy-to-navigate website leads to higher engagement, more bookings, and increased sales.
✅ SEO-Optimised Websites Drive Free Traffic – If your site isn’t optimised, you’re missing out on thousands of potential customers searching for your services daily.
For Finn Poke, Two Yolks, Daily Greens, Pop’s Milkbar, and Poke Food Truck, a website upgrade was no longer optional—it was essential for growth, visibility, and revenue.
When Finn Poke, Two Yolks, Daily Greens, Pop’s Milkbar, and Poke Food Truck first approached Titan Blue Australia, their websites were plagued with critical performance issues. These weren’t just minor setbacks; they were actively driving potential customers away and causing the businesses to miss out on valuable organic traffic.
The previous websites were developed using Oxygen Builder by a local digital agency that specialised in graphic design, not website performance or SEO. Many agencies focus heavily on visual aesthetics, assuming that a beautiful website will naturally perform well. However, a great-looking website that isn’t optimised for speed, search, or conversions is nothing more than an expensive digital brochure.
This oversight led to several fundamental problems:
- Heavy, unoptimised images – Many images were 2500px wide or larger, significantly impacting page speed. According to Google PageSpeed Insights, oversized images are one of the leading causes of slow load times.
- No SEO implementation – There were no proper meta tags, structured data, or keyword targeting. The websites had no chance of ranking for key search terms.
- Lack of mobile optimisation – Despite over 60% of searches now happening on mobile devices (Statista, 2023), the websites were sluggish on mobile, leading to poor user retention.
- Shared hosting environment – All five brands were hosted on a shared server, meaning their performance was throttled by other websites using the same resources.
The consequences of these issues were severe:
- Slow load times resulted in high bounce rates – A study from Portent found that website conversion rates drop by 4.42% with each additional second of load time.
- No search engine visibility meant no organic traffic – With zero SEO efforts, the websites were practically invisible in Google searches.
- Frustrating user experience hurt online sales and bookings – Customers were abandoning the sites before making reservations, placing orders, or finding store locations.
One of the worst-performing sites had a Google PageSpeed score of just 28/100 before our intervention. For comparison, Google recommends a minimum score of 90+ for optimal user experience. Research from Google Think shows that a one-second delay in load time can decrease customer satisfaction by 16%. For these hospitality businesses, that meant fewer online orders, fewer foot traffic conversions, and lower revenue.
It was clear that these websites needed more than just a visual refresh—they required a complete transformation focused on performance, SEO, and user experience.
Titan Blue Australia took a strategic, performance-driven approach to rebuild these websites from the ground up. Instead of simply giving them a visual facelift, we implemented a full-scale digital transformation, focusing on speed, SEO, and user experience.
The first step was migrating all five websites from Oxygen Builder to Elementor. While Oxygen is a powerful tool, it lacked the flexibility and performance capabilities needed for these high-traffic businesses. Elementor provided:
- More efficient code structure – Faster page load times and better mobile responsiveness.
- Ease of updates – Franchise owners and managers can now easily update their menus, promotions, and store details.
- Seamless integrations – Elementor allows for better compatibility with SEO tools, analytics, and eCommerce features.
Once the migration was complete, we tackled the major performance bottlenecks.
✅ Image Optimisation – We resized and compressed oversized images, replacing 2500px-wide images with properly scaled, web-optimised versions. Studies show that optimised images can improve website load speed by up to 50% (Google Developers).
✅ Advanced Caching & Minification – Implemented browser caching, CSS/JavaScript minification, and lazy loading to reduce unnecessary resource loading.
✅ CDN Integration – By integrating a Content Delivery Network (CDN), we ensured faster loading for visitors across Australia, reducing latency by delivering site content from servers closer to users (Cloudflare).
✅ Core Web Vitals Boost – Google’s Core Web Vitals, which measure website speed and interactivity, saw a 100% performance increase, pushing PageSpeed Insights scores from below 30 to 90+.
A major bottleneck for the old websites was shared hosting, which meant multiple websites were fighting for server resources. We migrated all five websites to a dedicated hosting environment at Titan Blue Australia, delivering:
- Lightning-fast server response times – Page load speeds cut in half.
- Better uptime & reliability – No more sluggish performance during peak traffic hours.
- Enhanced security – Dedicated hosting significantly reduces vulnerabilities and ensures a safer online experience.
According to a Kissmetrics study on website speed, a 1-second delay in page load can result in a 7% reduction in conversions. Moving to a dedicated server alone made an immediate difference in user experience and business performance.
Without an SEO strategy, a website is essentially invisible. We implemented a multi-location SEO strategy to help each franchise location gain visibility in local search results.
✅ Keyword Optimisation – Researched and implemented location-based keywords to improve rankings for “Poke bowls near me,” “best burgers in [city],” and “healthy breakfast in [suburb].”
✅ Google My Business Integration – Ensured each location had optimised Google My Business listings, improving visibility in Google Maps and local search.
✅ Metadata & Schema Markup – Properly structured metadata, heading tags, and schema markup to help Google understand and rank content more effectively (Moz Guide to Schema).
✅ Internal Linking & Site Structure – Improved navigation and internal linking to help both users and search engines discover important pages faster.
Within just 30 days of the launch, we saw measurable improvements:
📈 Google PageSpeed Scores: Increased from 28/100 to 90+
📈 Website Load Times: Reduced from 6+ seconds to under 2 seconds
📈 Organic Search Impressions: Up 65%
📈 Local Rankings for Franchise Locations: Ranking in top 3 results for competitive keywords
With speed and SEO in place, the businesses were finally seeing the benefits of a well-optimised digital presence.
The overhaul of Finn Poke, Two Yolks, Daily Greens, Pop’s Milkbar, and Poke Food Truck websites was more than just a technical upgrade—it was a game-changer for their online presence and business performance. By focusing on speed, SEO, and user experience, we delivered measurable improvements that had an immediate impact on their visibility and revenue.
Before the migration, these websites struggled with slow load times and poor responsiveness. After our optimisations, the difference was staggering:
| Metric | Before | After | Improvement |
| Google PageSpeed Score | 28/100 | 90+/100 | 100%+ |
| Load Time (Desktop) | 6+ seconds | Under 2 seconds | 3x Faster |
| Load Time (Mobile) | 7+ seconds | 2-3 seconds | More than 2x Faster |
| Core Web Vitals (LCP) | 5+ seconds | Under 2.5 seconds | 50% Improvement |
What This Means:
- Faster browsing = lower bounce rates
- Better user experience = higher conversions
- Google rewards speed with higher rankings (Google Search Central)
With zero SEO efforts previously, these businesses were missing out on organic traffic. Our multi-location SEO strategy made an immediate impact:
- Organic traffic increased by 65% in the first 30 days
- Local search rankings jumped into the Top 3 for multiple franchise locations
- Google My Business engagement (calls, directions, website clicks) up 40%
One of the most dramatic results was seen with Two Yolks, which went from ranking outside the top 50 for “best burgers Gold Coast” to ranking in the top 5 within 4 weeks.
The combination of faster load times, improved UX, and stronger SEO led to a significant boost in engagement and conversions:
- Online orders increased by 30% across all five brands
- Bookings for Two Yolks & Daily Greens up 25% in the first month
- Average time spent on the website increased by 45%
According to Think with Google, a one-second improvement in load time can increase mobile conversions by up to 27%. These results reinforced how much a well-optimised website directly impacts business growth.
The challenges faced by Finn Poke, Two Yolks, Daily Greens, Pop’s Milkbar, and Poke Food Truck were not just technical flaws—they were a direct result of choosing the wrong type of digital agency. Many businesses unknowingly partner with agencies that specialise in graphic design, branding, or print marketing, assuming that this expertise translates into web development. However, without a deep understanding of performance optimisation, SEO, and hosting infrastructure, these agencies end up delivering slow, unranked, and ineffective websites.
1️⃣ Focusing on Visuals Over Performance
- While the old websites had aesthetically pleasing designs, they were built with no regard for speed, efficiency, or mobile responsiveness.
- Oversized 2500px-wide images caused excessive load times, making it frustrating for users to browse menus or place orders.
- Heavy design elements were not optimised for mobile-first experiences, despite over 60% of searches happening on mobile devices (Statista).
2️⃣ Ignoring SEO Completely
- The websites had no structured metadata, no keyword optimisation, no local SEO strategy, and no internal linking.
- As a result, search engines couldn’t properly index the sites, making them practically invisible to potential customers.
- Studies show that 75% of users never scroll past the first page of Google results (Backlinko), meaning these brands were missing out on thousands of potential website visitors.
3️⃣ Hosting on a Shared Server
- The previous agency hosted all five websites on a shared hosting environment, which caused severe performance bottlenecks, frequent downtime, and slow server response times.
- Shared hosting is fine for personal blogs, but for high-traffic businesses like Finn Poke and Two Yolks, dedicated resources are essential to maintain speed and reliability.
- Lost customers due to slow loading times and poor user experience
- Zero organic search traffic due to non-existent SEO strategy
- Frequent server crashes and slowdowns due to shared hosting limitations
- Missed revenue opportunities because potential customers couldn’t find or use the websites effectively
This is a common mistake in the industry—choosing an agency based on graphic design expertise rather than technical digital marketing skills. The reality is, a great-looking website means nothing if it’s slow, invisible, and failing to convert visitors into paying customers.
That’s why Titan Blue Australia takes a completely different approach.
Unlike traditional design agencies, Titan Blue Australia is a performance-first web development and SEO agency. Our focus is on building websites that are fast, visible, and designed to convert.
Here’s How We Fixed the Issues:
- Rebuilt the websites in Elementor for better speed, flexibility, and ease of use
- Optimised all images to be web-friendly, reducing load times significantly
- Implemented a multi-location SEO strategy to target franchisee locations
- Migrated to dedicated hosting for peak performance and reliability
- Enhanced the site structure, metadata, and internal linking for better ranking
How This Transformed Their Digital Presence
| Metric | Before | After Titan Blue Australia | Improvement |
| Google PageSpeed Score | 28/100 | 90+/100 | 100%+ |
| Load Time (Desktop) | 6+ seconds | Under 2 seconds | 3x Faster |
| Load Time (Mobile) | 7+ seconds | 2-3 seconds | More than 2x Faster |
| Organic Search Traffic | Practically zero | Increased by 65% in 30 days | Massive Growth |
| Local Google Rankings | Not in top 50 | Top 3 for franchise locations | Huge SEO Win |
| Online Orders & Bookings | Struggling | Increased by 30% | Higher Conversions |
- A fast website keeps users engaged and improves conversion rates
- SEO ensures the business is found on Google
- Better hosting means no downtime, faster response times, and stronger security
- Higher local search rankings = more foot traffic and online orders
If your website is slow, ranking poorly, or failing to generate leads, it’s not just a minor inconvenience—it’s actively costing your business money. A slow website frustrates users, pushes them toward competitors, and lowers search rankings.
This case study proves that choosing the right agency is critical to online success. It’s not enough to have a pretty website—it needs to be built with speed, SEO, and user experience in mind.
- Rebuild your website for speed and performance
- Implement an SEO strategy that increases organic traffic
- Move your business to dedicated hosting for peak reliability
- Optimise your website for conversions to increase sales
Contact Titan Blue Australia today for a free website audit and let’s start driving real results.
